Empowerly, a Bay Area tech startup specializing in college application and admission counseling, initially relied heavily on referrals for business and invested minimally in online advertising. Our task was to create design concepts for the campaign, aligning with Empowerly's goal of increasing webinar attendance significantly.ents that mimicked native styles, UGC and influencer style videos, and a digital voiceover.

Empowerly had limited historical data on META ads, making it challenging to formulate effective hypotheses.

Empowerly's objective was to secure 100 qualified registrants for their webinars and convert them into consultations, which constituted their primary revenue source. Our Creative Team focused on developing strong design concepts to gather performance data for the client.

• 700% in webinar registrants - Surpassed the goal with 120 total registrants, compared to the previous average of just 15.

• 3 Consults Booked - Three consultations, with qualified leads, were booked, all originating from paid social leads.

• Design Winner: Designs featuring students outperformed other designs.

Continue to reduce text - remind client of best practices and continue to suggest solutions with shorter text sections

Attendee feedback indicated that the speaker’s credentials should be featured prominently