Lively Root

Paid Social Ads // Video, GIF, Static

  • Exploration of a new ad style - using TikTok trends and styles to create more organic and native-looking ads. Ads were developed with design elements that mimicked native styles, UGC and influencer-style videos, and a digital voiceover.

  • ROAS for 5 Plants for Lovers was lower than expected but generated high engagement - more than double the engagement of the next most interacted-with ad.

  • Ad styles that mimic trends consumers are familiar with on other platforms drive a high level of engagement and serve as a powerful brand awareness tool. Potential customers are viewing, interacting with, and sending these ads to others. These customers should be retargeted with more direct response ads to focus them on specific products and drive them lower into the funnel.

5 Plants for Lowers - Valentine’s Day Campaign

Additional Campaign Videos

Tinder Swipe: Find Your Perfect Match

  • We created custom graphics and animation

  • We developed copy for each plant, giving them names and traits that would help them find their perfect plant ‘match’ and customers who related would be able to select their plant online.

Culinary Campaign: Chef’s Essentials

  • I created a simple storyboard and directed a small, UGC-style shoot to show our chef storyline.

  • We developed copy to mimic TikTok trending videos, created matching voiceover audio, and used text styles to imitate in-app video editing styles.

Culinary Campaign: Smash Or Pass

  • Starting with the simple idea of using trending audio to develop an ad concept, we first found several audio options to pitch.

  • Lucky us, this client loved this idea and thought the humor would resonate with their audience.

  • After crafting copy that worked with the audio while communicating some of the key USPs of this product (tasty, fresh, not packaged), we put it all together!

Starter Plants

  • This video shows the beginning of our next phase in creative development. While the TikTok-style ads boosted engagement, the ROAS was still lower than we wanted.

  • Moving into new concepts, we began experimenting with refining text, how we handled audio (does the voiceover help or hurt?), and providing more product information, such as plant names, to make the transition from ad to shopping easier.